Friday, January 13, 2012

Irony of Endorsements

Marketing is everything. Here in the U.S. - we have put our trust into American icons, such as the American Heart Association and American Diabetes Association - believing that our best interest is truly "at heart".
Yet both Dr. Russel Blaylock and Dr. Chris Kressler, and others, divulge in their publications the irony that both organizations put their seal of approval on food products that contribute to both heart disease and diabetes. Have we as Americans bought into this? You bet we do!
For years I thought eating Cheerios was a smart choice - because the heart association said it helps lower cholesterol? Really?  Refined processed flours, simple carbs - contribute more to high cholesterol numbers than a fat, juicy steak!
It boils down to glucose and insulin - simple carbs are treated like table sugar in our body (I learned this from Dr. John Lee in hish book, "What your doctor may not tell you about breast cancer".) To learn more about insulin resistance visit
I won't get too technical here, but we all know what too much sugar does to our body, right? Well, if simple carbs from refined, processed flours are treated just as table sugar ....big revelation, don't you think? Well, it was for me and this realization is what made me turn my lifestyle around.
The number one food toxin, per Dr Kressler, is cereal grains - especially that made with refined flours. Which is pretty much ALL! In minute amounts its not going to cause sickness and disease, but we as a population eat a greater percentage of cereal grains than all other foods. Kresser titles "Cereal grains - the unhealthiest "health food" on the planet". Wheat, corn, rice, barley, sorghum, oats, eye and millet have become staples in our diet. They have also become, as he puts it, "poster children" of the low fat, high carbohydrate diet promoted by organizations like the American Heart Association and American Diabetes Association. Grains with gluten are the worst as it damages the intestine and makes it leaky - per Kressler. Blaylock concurs in his newsletters as well.
Leaky guts cause things to enter the bloodstream that should not, to put it simply, including undigested gluten proteins. This causes an immune system response that can lead to auto immune disease, allergies and more.
Interesting, don't you think? This certainly helps explain why so many adults develop allergies, Celiac's disease and more. Researchers now believe that one of the major predisposing factors for conditions like obesity, diabetes and even heart disease.
Does this mean give up grains forever? No, not necessarily - I guess that depends on your health and symptoms. For myself, my health turned around when I gave up cereal grains (other than organic quinoa and brown rice) 50%, then 75%, working up to 90% - not missing the breads and such much at all. I have "indulgent days" - such as Friday morning with my daughter at the local coffeehouse and I enjoy a  bakery treat, or maybe a pastry with my family on Sunday after worship.
The real message today - don't believe everything you see on labels at the grocery store. The job of the manufactuer is to MAKE YOU WANT to buy it. What about trusting the AHA and ADA? Food for thought...if we did not eat the same foods they promote, we might put them out of business. The head haunch of the American Cancer Society makes multiple millions a year, no doubt the counterparts in these other organizations do as well.
The bottom line is money, the bottom line is not conceren for our well being, although we trust these endorsements because marketing is such a driving force in our world.
All that I continue to learn certainly has made me take a good look at my charitable giving these past two years. The veil has been lifted and the curtain torn in two, as far as I am concerned.

To your health,
Rita S.

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